Case study · Charitable fundraising

UNICEF France: a raffle made to measure

The UNICEF France Committee entrusted GoTombola with a fully customized charity raffle — from the welcome screen to the public draw supervised by a judicial officer, with the entire amount collected passed on to the organization.

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UNICEF at a glance

An institution founded in 1946 and awarded the Nobel Peace Prize in 1965.

190Countries and territories where UNICEF works

75 yearsOf the UNICEF France Committee, founded in 1947

200 MChildren vaccinated every year

100 %Of the raffle proceeds passed on to UNICEF France

The context: fundraising without public subsidy

Founded in 1946 in the aftermath of the Second World War and awarded the Nobel Peace Prize in 1965, UNICEF is the United Nations Children's Fund. In France, the UNICEF France Committee has been rallying individuals, companies, schools and volunteers since 1947 to fund its humanitarian programs in the field.

Recognized as a public-interest organization, it relies almost entirely on private generosity, with no state subsidy. According to the organization, close to 80 % of its resources go directly to its social missions — from the health record of a vaccinated child to the classroom of a school rebuilt after a crisis.

Where it works:

Emergencies, child protection and children's rights.
Vaccination and nutrition.
Education, water and sanitation.

A little girl writes intently in her exercise book, surrounded by classmates, in a classroom supported by UNICEF

One ticket, one program, one child helped

The raffle ran entirely online, with no paper tickets and no points of sale.

The mechanics, in one sentence

Every ticket generated a unique number, entered the holder in the draw for the prizes donated by partners, and funded a mission in the field — vaccine distribution, nutrition, access to water, schooling.

ticket · program · child helped

10 €

The ticket price

The same for everyone, with no tiers and no surcharge.

100 %

Everything passed on

The full amount collected went to UNICEF France.

Draw supervised by a judicial officer

The draw was public and supervised by a judicial officer.

public draw

Automatic tax receipt

Sent by e-mail, at 66 % for individuals and 60 % for companies.

nothing to file

Turnkey for the organization

No paper tickets, no point of sale to staff, no door-to-door: winner notifications and receipt mailings were automatic. Payment was secured with SSL, and the official Live Wall displayed every entry as it came in.

SSL-secured payment · official Live Wall · automatic notification

The screens, just as donors saw them

Three headline screens were designed from scratch: the welcome screen and its call to take part, the editorial block "UNICEF in action", and the entry confirmation. The blue of the UNICEF brand guidelines was color-matched exactly.

Phone screen — header of the UNICEF France raffle: photograph of children, the title "UNICEF France", a gold "Try my luck" button and a fundraising progress bar — Header and call to action

Phone screen — editorial section "UNICEF in action" setting out the key figures of the organization's programs — UNICEF in action

Phone screen — entry confirmation: unique ticket number, thank-you message and access to the downloadable entry voucher — Entry voucher

The donor journey, in three screens

Every step can be customized to the colors, the name and the message of the organization — and stays crystal clear for the participant.

Choosing tickets
1, 5 or 20 tickets — preset or custom amounts, in a matter of seconds.
Secure payment
Apple Pay, Google Pay or bank card, all on a single screen.
Entry confirmed
PDF receipt and ticket number sent by e-mail, with no account to create.