Case study · Professional soccer club
LS Vaud Foot SA: the club's raffle all the way to the stadium's big screen
LS Vaud Foot SA, the company behind Football Club Lausanne-Sport, ran its raffle Le Papet du LS with GoTombola: 100 % online, in the club's colors, with a Live Wall counter projected in the gala hall and then on the big screen of the Stade de la Tuilière, on a Super League evening.
Le Papet du LS, at a glance
The raffle was launched on October 1, 2025 and drawn on October 2, 2025, entirely online.
The context: a Vaud club that develops its own talent
Football Club Lausanne-Sport — the LS — is one of the historic clubs of Swiss soccer. Based in Lausanne, in the canton of Vaud, it plays in the Super League; its first team plays at the Stade de la Tuilière, in front of the Kop Sud stand.
Beyond the top level, the club rests on a broad youth movement and on a development academy. Its raffle Le Papet du LS, operated by LS Vaud Foot SA, put signed jerseys and VIP experiences into play to fund the club and support the next generation of Vaud players.
What the raffle was meant to serve:
- The first team, a Super League side at the Stade de la Tuilière.
- The club's youth movement and development academy.
- The next generation of Vaud players, for the benefit of the LS and its academy.
A turnkey set-up, from the ticket to the live counter
Le Papet du LS ran 100 % online: no paper tickets, secure payment, a purchase in a few taps.
The mechanics, in one sentence
Every ticket was a shot at signed jerseys and VIP experiences, for the benefit of the club and its academy — and every supporter could share their own link to rally their network around the LS.
ticket · live wall · the colors of the LS
Online, end to end
No ticket books to hand out, no point of sale to staff: secure payment, a purchase in a few taps.
A single interface
On the LS side, everything is steered from one screen: sales tracked in real time and an ambassador leaderboard.
real-time tracking
One link per supporter
Every participant had their own sharing link, to carry the raffle into their own network.
ambassadors
Winners notified
After the draw of October 2, 2025, winners were notified automatically, with no data entry by hand.
nothing to file
The Live Wall, from the gala to the stadium's big screen
The Live Wall counter updates in real time, tied to the online raffle: it is the very same page that shows on a hall screen and on a giant one. The LS was one of the first clubs in French-speaking Switzerland to project it on a stadium's big screen, on a Super League evening — QR code and live counter in front of the Kop Sud stand. During the gala evening, the counter showed 11 060 CHF above the tables.
QR code · live counter · for the benefit of the LS
The screens, tuned down to the last detail
Four headline screens were designed from scratch: the welcome screen and its ticket counter, the jerseys to be won, the preview of a VIP experience and the description of a signed jersey. The navy blue of the LS and the club crest appear on every one.
In the colors of the LS, crystal clear for the supporters
Every screen can be customized to the colors, the name and the crest of the club — this is the LS raffle, not a generic checkout funnel. And for the supporter, everything takes just a few taps.
Discovering the raffle
The LS crest, "Papet du LS 2025", the date of the draw and the ticket counter, right on the welcome screen.
Browsing the jerseys
The prizes scroll past — signed jerseys and VIP experiences — then a ticket is bought in a few taps, with secure payment.
Seeing the details of a prize
One tap brings up the detailed preview: the visual, "1st prize", the value (CHF 1'500) and the terms of the VIP experience.
A prize page, treated as a showcase
Our stance: present every prize as a collector's item, never as a line in a list. The headline prize shows full frame; the secondary prizes reveal themselves on scroll, then tilt in 3D under the cursor, like trading cards.
Headline prize · signed jersey
Werder Bremen jersey, signed by Isaac Schmidt
Collector's jersey
A Real Madrid jersey printed Vinícius Jr. no. 7
VIP experience
A VIP experience, pictured like a prize
A raffle in your club's colors
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