Case study · Charitable fundraising
Imagine for Margo: a raffle that carries a fight
The Imagine for Margo — Children without Cancer foundation entrusted GoTombola with its 3rd Tombola Solidaire against cancer in children and teenagers: a page built entirely from scratch, more than 60 exceptional prizes, built-in referrals and entries 100 % online.
Imagine for Margo at a glance
A foundation born of one family's fight, now a player in research on pediatric cancers.
The context: pushing back childhood cancer
Founded in 2011 by Patricia Blanc in memory of her daughter Margo, who was taken by cancer, the Imagine for Margo — Children without Cancer foundation set itself one mission: to push back cancer in children and teenagers, in France and across Europe.
Recognized as serving the public interest, it funds research programs and clinical trials dedicated to pediatric cancers, helps develop treatments better suited to younger patients, and stands by families throughout the course of their care.
Where it is committed:
- European research and clinical trials on pediatric cancers.
- Treatments better suited to the youngest patients.
- Support for families, awareness-raising and children's rights.
One ticket. One dream prize. One child helped.
The 3rd Tombola Solidaire ran entirely online, from January 26 to February 26, 2026, with no paper tickets and no points of sale.
The mechanics, in one sentence
Every ticket generated a unique number, put more than 60 exceptional prizes into play — dream trips, experiences and gifts donated by the partners — and moved research on cancer in children and teenagers forward.
ticket · prize · research
Exceptional prizes
Trips, experiences and gifts contributed by committed brands.
Going to research
The proceeds went to the fight against pediatric cancers.
Every participant an ambassador
A personal link to share after the purchase, badges, free tickets and a leaderboard.
built-in referrals
Draw announced publicly
Winners were notified automatically by e-mail, with no door-to-door and no middleman.
automatic notification
Turnkey for the foundation
No paper tickets, no point of sale to staff: the page carried the selling, the winner notifications and the fundraising follow-up on its own. Payment was secured with SSL, and the official Live Wall displayed every entry as it came in — ticket counter, seller leaderboard, latest participants — ready to project in a hall or on a big screen.
SSL-secured payment · official Live Wall · 100 % online
The screens, just as participants saw them
Four screens were shaped from scratch: the welcome screen and its "Imagine… on gagne !", the foundation in videos, the circle of partners and the ambassador area. The pink of the Imagine for Margo brand guidelines was color-matched down to the highlight, the typefaces drawn to measure and the micro-animations shaped one by one.
The participant journey, in three screens
Every step takes on the colors, the name and the message of the organization — and stays crystal clear for the participant: a few taps on their phone, from picking a ticket to the confirmation by e-mail.
Choosing tickets
1, 5 or 20 tickets — preset or custom amounts, in a matter of seconds.
Secure payment
Apple Pay, Google Pay or bank card, all on a single screen.
Entry confirmed
PDF receipt and ticket number sent by e-mail, with no account to create.
The prizes, given a stage
Rather than a list, a showcase: the prizes revealed themselves as visitors scrolled, and one click opened the detailed description of the trip.
Signature prizes
Dream trips
Prize no. 1
Mauritius
Indian Ocean
Réunion
Mediterranean
Crete
Mountains
The Alps
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