Case study · Animal sanctuary
La Tanière: a raffle for the sanctuary
The La Tanière endowment fund, a 25-hectare zoo-sanctuary, entrusted GoTombola with its 2025 raffle — a page designed from scratch, from the tagline "More than a zoo, a sanctuary" to the prize draw of August 31, 2025, with a Peugeot 208 as prize no. 1.
La Tanière at a glance
A 25-hectare sanctuary for wild animals that have been injured, seized or rescued from captivity.
The context: more than a zoo, a sanctuary
La Tanière is an endowment fund and a zoo-sanctuary that takes in wild animals that have been injured, seized or rescued from captivity. Across 25 hectares, more than 800 residents — big cats, bears, primates, reptiles, birds — find a lifelong sanctuary, care and peace and quiet.
Animals are not traded here: they are rescued. The sanctuary lives on the public's generosity and on visits, which fund veterinary care, the upkeep of the enclosures and an educational mission to raise awareness of wildlife protection.
What the sanctuary provides:
- Rescue, veterinary care and rehabilitation.
- A lifelong sanctuary for every resident taken in.
- Education and awareness-raising around biodiversity.
One ticket, one more day of care for the residents
The sanctuary's summer raffle ran online, from July 14 to August 31, 2025.
The mechanics, in one sentence
Every ticket generated a unique number and entered the holder in the draw for the prizes on offer — from the Peugeot 208 to experiences right up close to the animals. The proceeds went to veterinary care, the upkeep of the enclosures and the sanctuary's educational mission.
ticket · unique number · care
The date of the draw
The prize draw of August 31, 2025 was announced right on the welcome screen, with nothing to hunt for.
For the benefit of the sanctuary
The raffle was run for the direct benefit of the animals taken in.
A headline prize: a car
A Peugeot 208 Style 100 ch BVM6 as prize no. 1, surrounded by one-off experiences with the animals.
prize no. 1
Automatic notification
Winners were notified by e-mail, with no chasing and no manual follow-up to keep.
nothing to file
Online, end to end
No ticket books to hand out, no point of sale to staff: entries were made online, payment was secured with SSL, and the raffle rules stayed available to read at any time.
SSL-secured payment · rules always available
The screens, just as we delivered them
Four screens designed from scratch: the welcome screen and its tagline "More than a zoo, a sanctuary", the list of prizes, the presentation of the raffle and the rules. The signature brown banner, the logo and the rhythm of the layout follow La Tanière's own visual codes — nothing is simulated.
The visitor journey, in three questions
Faced with a raffle, a visitor wants to know who they are giving to, what is up for grabs, and then how to go about it. The page answered in that order.
You understand the cause
"More than a zoo, a sanctuary": right from the welcome screen, visitors knew who they were playing for — the animals taken in by La Tanière.
who I am giving to
You know when
The date of the draw, August 31, 2025, was shown plainly: a concrete marker, one that did not invite anyone to put their entry off until later.
what is up for grabs
You take action
A headline prize worth wanting — the Peugeot 208 — and one clear button to grab a ticket in a few taps.
how I go about it
And, to enter with confidence, a set of rules
The raffle rules were made available on the page: how the draw would run and how the prizes would be awarded, with nothing left in the dark, one tap away.
transparency · rules always available
The prizes, given a stage
Everything about a raffle rides on how the prizes are presented: a photograph, a detailed description, and the headline prize in the spotlight.
Prize no. 1
Peugeot 208 car
Prize no. 2
2 O2 Feel Peps electric bikes
Prize no. 7
Disneyland Paris stay
Prize no. 10
Swan Lake at La Seine Musicale
Prize no. 11
VIP seat + lunch with the founders
A raffle in your own image
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