Case study · Snow sports
Swiss-Ski: the official raffle of snow sports
Swiss-Ski entrusted GoTombola with the official raffle of the Swiss-Ski Night by Sunrise, operated by the Swiss-Ski Store — a page designed from scratch, a 1st prize worth 4 000.- donated by THÖMUS, and a prize draw that was held on May 9, 2025.
The Swiss-Ski Night by Sunrise at a glance
The official raffle of Swiss snow sports, operated by the Swiss-Ski Store.
The context: funding snow sports and the next generation
Swiss-Ski carries snow sports in Switzerland: skiing and snowboarding, competition, and the development of the next generation. The Swiss-Ski Night by Sunrise is its big evening, presented by Sunrise.
The evening's raffle was its official raffle, operated by the Swiss-Ski Store, the federation's own shop. Backed by its partners — Sunrise, THÖMUS, Longines, Stöckli, BRACK.CH — it kept a simple promise: fund snow sports and bring the next generation on.
What the raffle supported:
- Competitive skiing and snowboarding.
- Development of the next generation and youth programs.
- The standing of snow sports in Switzerland.
One ticket, one chance, and snow sports come out ahead
The raffle ran entirely online, with no paper tickets and no points of sale.
The mechanics, in one sentence
Every ticket put its buyer in the running for one of the prizes gathered by the partners — starting with a THÖMUS road bike worth 4 000.- — and supported Swiss snow sports.
ticket · chance · snow sports
The 1st prize
A Swiss-made road bike, donated by THÖMUS.
All online
No paper tickets to print, no point of sale to staff.
Prize draw
It took place on May 9, 2025, and the winners were notified automatically.
May 9, 2025
Secure payment
Buying was done from a phone, in a few taps.
no account to create
Turnkey for the federation
Live sales tracking and the seller leaderboard rallied the whole snow sports community, without a single ticket book changing hands. Winner notification was automatic.
live tracking · seller leaderboard · automatic notification
The screens, just as participants saw them
Three headline screens were designed from scratch: the welcome screen and its visual for the evening, the prize showcase led by the 1st prize, and the detailed preview of a prize. The night red of the Swiss-Ski Night was color-matched exactly.
The participant journey, in three screens
Every step can be customized to the colors, the name and the message of the organizer — and stays crystal clear for the participant.
Discovering the raffle
The visual for the evening, the federation's logo and the line "operated by Swiss-Ski Store", right on the welcome screen.
Choosing a ticket
The prizes laid out one by one, then a purchase in a few taps and a secure payment.
Following the draw
The details of every prize, its value in CHF and the partner donating it; the draw took place on May 9, 2025.
The prizes, given a stage
Rather than a list, a showcase: a full-frame photograph, the value on display, the partner credited.
A THÖMUS road bike worth 4 000.- led the prize pool, gathered thanks to the partners of the Swiss-Ski Night. Alongside it, other prizes from the brands of the evening: watches, ski equipment and gift vouchers.
Rather than lined up in a plain list, the prizes were given a stage and revealed one after another as visitors scrolled. A prize you can really see makes the pool tangible: that is the whole point of this showcase, which does as much for the partners as it does to make people want to play.
- Full-frame photograph, with no frame and no thumbnail.
- Estimated value in CHF, shown on every prize.
- The partner donating it credited, with a detailed preview one click away.
Headline prize · 1st prize
THÖMUS road bike — 4 000.-
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