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Case study · Research and patient support

ARSLA: a nationwide raffle made to measure

ARSLA, the only nationwide French organization dedicated to ALS, entrusted GoTombola with La Grande Tombola Solidaire — a 10 € ticket, 77 prizes donated by partners, payment secured by HelloAsso and a local-branch leaderboard updated live.

ARSLA at a glance

Forty years of commitment to patients and to research.

8,000People living with ALS in France
40 yearsOf commitment to patients
+40 M€Invested in research
100 %Of the raffle serving the cause

The context: 40 years against Charcot's disease

ARSLA is the only nationwide French organization dedicated to ALS — amyotrophic lateral sclerosis, also known as Charcot's disease. Recognized as a public-interest organization, it has been active on every front of the disease for more than 40 years, alongside patients, their families and their carers.

Close to 8,000 people are living with ALS in France today. ARSLA supports them and their families day to day — medical and social support, in-person help, a listening ear — funds research with more than 40 M€ invested, and raises public awareness to move the cause forward.

The organization's fronts:

  • Patient support, help for families, in-person assistance and a listening ear.
  • Funding research.
  • Awareness-raising and advocacy.
Golden winning ticket for ARSLA's La Grande Tombola Solidaire — "Against Charcot's disease", ARSLA and ÉCLATS logos on a black starry background

A turnkey set-up, from payment to draw

The raffle was run entirely online, with no logistics for the organization to carry.

The mechanics, in one sentence

Each 10 € ticket put one of the 77 exceptional prizes donated by partner donors into play, and fed the organization's missions directly — patient support, research, awareness-raising.

ticket · prize · mission funded

10 €

The ticket price

The same for everyone, with bundles for those who wanted to enter more often.

77

Exceptional prizes

Trips, VIP experiences and works of art, all donated by partner donors.

66 %

Automatic tax receipt

Sent by e-mail, with nothing to file for the participant and no data entry for the organization.

Fundraising and draw

Fundraising ran from May 15 to June 30, 2026; the draw took place on July 1.

May 15 → June 30, 2026

No paper tickets, and a set-up you can read at a glance

Payment was secured by HelloAsso, winner notification was automatic, and fundraising could be followed in real time, in full compliance with the GDPR. The official Live Wall displayed every entry as it came in, along with the local-branch leaderboard: enough to gauge the momentum and keep the branches engaged throughout the campaign.

HelloAsso payment · GDPR-compliant · official Live Wall · branch leaderboard

The screens, just as donors saw them

Four key pages were designed from scratch: the welcome screen and its winning ticket, the "ARSLA in figures" block, the gallery of all 77 prizes and the frequently asked questions. The deep black and gold of the ARSLA brand guidelines were color-matched exactly.

iPhone screen — home page of ARSLA's La Grande Tombola Solidaire: golden winning ticket "Against Charcot's disease", gold button "I'm taking part — 10 €" and access to the 77 prizes
Home page & winning ticket
iPhone screen — "ARSLA in figures" block: 8,000 people living with the disease in France, 40 years of commitment to patients and more than 40 M€ invested in research
ARSLA in figures
iPhone screen — "77 prizes to be won" gallery of the ARSLA raffle: trips, VIP experiences and works of art laid out as a premium showcase
The 77 prizes
iPhone screen — "Everything you need to know" frequently asked questions for the ARSLA raffle: ticket price, tax receipt, prize draw, claiming prizes, GDPR
Everything you need to know

The donor journey, in three screens

Every step can be customized to the colors, the name and the message of the organization — and stays crystal clear for the participant.

  1. "Your tickets" screen of the ARSLA raffle on a smartphone: bundles of 1, 2, 5+1, 10+3 and 20+6 tickets, free quantity and a "Continue" button

    Choosing tickets

    1, 2, 5+1, 10+3 or 20+6 tickets: ready-made bundles, or any quantity you like, in a matter of seconds.

  2. "Additional donation" screen of the ARSLA raffle on a smartphone: donation tiers from 0 to 500 €, free amount on a slider and a "Continue" button

    Additional donation

    Optionally, a donation can be added to the entry: the tax receipt and the real cost are calculated live.

  3. "Your details" screen of the ARSLA raffle on a smartphone: first name, last name, e-mail and phone fields for the tax receipt, then a "Continue" button

    Details & confirmation

    First name, e-mail, and that is all: tickets and tax receipt sent by e-mail, with no account to create.

The partner prizes, staged automatically

Rather than a list, a showcase: all 77 prizes revealed themselves as visitors scrolled, with the headline prize in pride of place. The staging is built in — the catalog is managed from the organization's own dashboard, with no custom development.

Surprise getaway in Europe — a traveler on a bridge at sunset, golden light, an air of escape

Headline prize

Surprise getaway in Europe

The winner picks the dates, Waynabox picks the city from more than 60 destinations — flight and accommodation included, for two.

White bedding set — duvet, pillows and a carry bag printed with "Le Matelas Français"

Premium bedding

Le Matelas Français

A high-end bedding set, made in France.

VIP evening at the Cercle de l'Accor Arena — guests gathered in a private space during an event

VIP experience

An evening at the Cercle Accor Arena

An evening in the VIP space of the Cercle de l'Accor Arena, as close to the action as it gets.

Center Parcs stay — a cottage in the heart of a forest estate, in a natural setting

Getaway

A Center Parcs stay

A break in nature in a cottage, in the heart of a Center Parcs estate.

A raffle in your own image

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