Promote your raffle or lottery on social networks in 10 steps
Have you decided to organize a tombola to raise funds for your association, or a commercial lottery to liven up your company? Organizing it is already a headache, and you still have to manage communication to attract as many people as possible? You know that social networks work really well, but you don't know how to go about it? Don't panic, at GoTombola we like to simplify your life, which is why we've listed the 10 key steps for effectively promoting your tombola on social networks! You'll see how simple it is 🙂
1. Gather all practical information before promoting your raffle or lottery on social networks
This may seem logical, but many organizers of raffles or commercial lotteries forget to mention important information such as the location (if the draw and/or sale takes place at an event), the date, the prizes, the ticket prices etc.
List all useful information in draft form so that you don't forget any on your publications, and so that your readers don't waste time asking you questions. Make it as easy as possible for them to read, because the more information they have to look for on their own, the more likely they are to give up... be as precise as possible, even if you've already explained everything orally.
You can also anticipate all the questions and start drafting the answers in the form of Frequently Asked Questions, for example. This will enable you to publish on the questions that come up most often, and to have ready-to-use answers useful to the people who manage your social networks.
2. Explain why you are organizing a tombola or lottery
Once you've compiled a list of practical information about your raffle or lottery, prepare a sentence that explains why you're organizing the raffle or lottery and what the funds will be used for.
In general, we like to know that our contributions go to worthwhile causes. Even if potential participants don't buy tickets, the commitment will be so strong that they'll spread the word about your raffle or lottery, which may bring you other participants.
3. Increase your chances of selling a maximum number of raffle or lottery tickets by creating attractive visuals.
Do you know Canva, Visme or Adobe Spark? These are very easy-to-use graphic design tools. With the free versions, you have a multitude of ready-to-use templates adapted to social networks, which you just need to complete. But if you're feeling like a designer, you can do it all from scratch. A well-crafted visual can promote your raffle or lottery on social networks much more effectively than a poorly designed one.
Go back over your list drawn up in part 1 to make sure you haven't forgotten any information, and if you're using GoTombola's services, don't forget to add the QR code to make participation easier.
4. Highlight the prizes from your association tombola or commercial lottery, which will attract participants.
On your visuals, in your text, always mention what there is to win, and don't hesitate to use images to entice future participants.
Prizes are a good source of participation. You've spent time collecting them, so you might as well use them to attract people! Take the opportunity to thank your sponsors and highlight the prizes they're offering.
5. Write as simply as possible to effectively promote your raffle or lottery on social networks.
The simpler it is, the faster your readers will understand and take action. If you make sentences too long with complicated words, readers generally don't want to go any further. Keep your texts short and airy.
Add an emoji or two to convey your enthusiasm. At the beginning of each text, make your audience want to know more. Write a little catchphrase like “The big annual tombola is back!” or “Discover the prizes in our special Easter lottery”...
6. Choose just one social network to promote your raffle or lottery
There's no point in exhausting yourself posting on every social network, as this will only waste your time and energy. Concentrate on the social network where you have the most subscribers and where your fans interact the most.
Choose several posts on one social network rather than one post on several social networks. If you're using Facebook, consider creating a Facebook event. This will help you get more engagement, and participants will be notified as soon as you share new information.
7. Go behind the scenes of your tombola or lottery.
Don't forget: we're talking about SOCIAL networks, so don't be afraid to show off, to tell what's going on behind the scenes, you can even talk about your difficulties and challenges during the organization.
In the form of short videos, for example, present the organizers, how much you've raised and why you need to raise funds. The more you show that it's important for you and your association, the more people will want to help and participate.
And don't forget to broadcast the draw live on your social network, for even more engagement and participation in future raffles.
8. Communicate in several stages when promoting your tombola or commercial lottery on social networks
If you have the time, you don't have to say everything at once. You could, for example, use teasing or a countdown.
Always remember to include what is known in marketing as a “call to action”, i.e. a participation link (with GoTombola you automatically have a mini-site generated) and explain what you need to do to take part.
9. Encourage people to share your tombola or commercial lottery
Don't be afraid to ask explicitly what you'd like your subscribers to do: “tag people who'd like to participate”, “share with as many people as possible”, “tell people about it”, and so on. It may seem obvious to you, but your readers don't necessarily think about it, even though they'd love to!
10. Don't forget to mention the partners of your tombola or lottery, who will relay the information more easily.
Promoting your raffle or lottery on social networks also means mentioning your partners and sponsors. This step is very important, as they will receive the notification and will be able to share the information on their social networks. It's win-win advertising, so you might as well make the most of it!
For an effective mention, remember to put @ before typing the name of your partners and sponsors, otherwise they won't be notified.
Publiez et commencez à promouvoir votre tombola associative ou votre loterie commerciale sur les réseaux sociaux !
VoilĂ on arrive Ă la fin, une fois que tous vos contenus sont prĂŞts vous pouvez publier.Â
Vous voyez c’est très simple, le secret c’est de s’octroyer du temps pour tout préparer à l’avance et ne pas publier tout de suite sur un coup de tête. Laissez la spontanéité pour des petites vidéos ou photos qui marquent un moment clé dans votre organisation.
Pensez toujours à simplifier l’information pour vos lecteurs et à faire passer votre enthousiasme (photos, emojis, vidéos) et le reste suivra !
N’hésitez pas à nous contacter si vous souhaitez avoir plus de conseils ou à lire nos autres articles pour faire de votre tombola et de votre loterie un succès !
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